How confident are you that attendees loved your event? If you didn’t include a real-time feedback opportunity during your event, you may be missing out on the opportunity to improve your event for next time – and potentially losing return customers. The next best step is to include a post-event survey delivered directly to your attendee’s email inbox. But how do you get the subscriber to take action on your survey request? Use the following 3 tips, to increase feedback responses on your post-event survey.
1. Partner with a Sponsor
When you send out your post-event email you can combine it with a thank you message. Thank your guests for making the event a success and also thank your sponsors for helping make the event happen. Partner up with one of your sponsors to offer an incentive for filling out the your survey. Subscribers are more likely to give you feedback if there’s a chance they might get discount codes for products or VIP perks for next year’s event.
2. Choose simple questioning
Your survey shouldn’t take more than 10 minutes to answer. Choose only two or three open ended questions that may require a few sentences. The remainder of your survey could be Multiple Choice and Interval Scale questions. Avoid the use of any YES or No questions, as generally these responses do not provide enough feedback for improvements.
Best practice for Multiple Choice questions include either an “All Apply” or “None Apply” choice answer, when asking the respondent to choose only “one” answer. Generally speaking 4 – 5 choice answers give the respondent enough variety to select between options.
Interval Scale questions are a simple and effective way to gauge your respondents experience and gives you an opportunity to improve specific areas of the event for next year. For example, you can ask questions where “0 is Very Unlikely” and “10 is Extremely Likely” or “0 is Disliked” and “5 is Enjoyed Very Much.”
3. Which questions should you ask?
Every event type defers slightly and you’ll want to ask about your respondents satisfaction with specific areas of their experience. Below are some common questions that you may consider including in your survey.
How likely are you to recommend this event to a friend?
Overall how would you rate [Event Name]?
What did you like most about the event?
What did you like the least about the event?
How organized was the event?
How helpful were the staff?
How helpful was the pre-event information (maps, parking, timing)?
How would you rate the speakers/talent/performers at [Event Name]?
How would you rate the length of the event?
Is there anything else you would like to share about the event?