Whether you are planning a new event or a follow-up event, having your email strategy set up prior to putting your tickets on sale will help save you time and headaches. You have a far greater chance of getting your event announcements seen through email communications than you do with social media. According to Mailchimp, the open rate for the Entertainment and Events industry sits at 20.41%, which is much higher than the average 4% organic views you’ll get on a Facebook business page.
Collect as many emails through your pre-sale marketing as possible. If you have put on events previously, organize your existing email database to include past attendees as well.
While you are collecting emails, set up your automation for the following templates and you’ll be all set to market your next event by email.
In this guide, you’ll see the following 5 Email Templates:
1. Ticket on-sale and launch day
2. Lead up to event day
3. Special treatment
4. Reminder email for attendees
5. Post event thank you and survey