1. Ticket on-sale and launch day
Use this template when you have hit publish on your event tickets page but have not yet posted it publicly. Create promo codes or ticket tiers ahead of time so that you can link up your “buy now” button.
2. Lead up to event day
Use this template a couple weeks or days before the event (dependant on your lead up timeline). The countdown timer is optional and can be replaced with “X number of days remaining to purchase your tickets” or a similar variation of countdown urgency. Include additional event highlights below the “Buy now” button for those that need a little extra encouragement to purchase. Link these highlight images to social buzz about your event to drum up additional conversations. Lastly, include a “more details” link to your website for the full lineup or schedule of activities.
For more information about countdown timers for email – Check out this post.
3. Special treatment
Use this template for event-goers that bought VIP / group packages previously or targeted subscribers on your list, who you want to upsell into a higher ticket tier. Use segmentation tools to nurture your most valuable email subscribers and keep VIP purchasers in a special sales funnel.
4. Reminder email for attendees
Use this email when your event is a only few days away. Share important information regarding the location, parking, maps, schedules, etc. Use every opportunity you can, to have people talk about your event on social channels. This helps spread the word to people outside of your network and helps boost your pages for future events.
5. Post event thank you and survey
A few days following your event, send out a “last touch” email. Thank your attendee and your sponsors for helping to make your event come together. Consider partnering with one of your sponsors and offer attendees an incentive for answering a short survey.
For additional tips on creating a strategic event survey, visit this post.