Add dynamic countdown timers to your emails that drive clicks and highlight upcoming events or deadlines. Communicate the immediacy of your message to drive ticket sales. The highly visual appearance of countdown timers, instantly communicates the concept of limited-time status and builds anticipation for upcoming events.
Have a deadline to purchase Early Bird tickets?
Want to let attendees know that ticket sales will end on a particular day and time?
Adding a countdown timer to your email is simple. Most email services like Mailchimp or Salesforce, have integrations set up that allow you to seamlessly add timers directly into your campaign. If you’re looking for a more customizable countdown timer option, check out the features over at MotionMail or Sendtric.
When designing your timer, remember to keep it simple. Place your timer somewhere that helps the message stand out. Don’t over clutter. Your “Buy Now” button should be the next logical step in your attendees visual path, as is the purpose of your timer to create the urgency for purchase.
The most important thing to consider when using timers is the usefulness and honesty of this sales tactic. You are building relationships with attendees who will purchase and continue to purchase in the future. Don’t use timers for fake deadlines and don’t use multiple timers in the same email segmentation. Event-goers appreciate that FOMO is a thing but they don’t appreciate hard sells on the regular.
For related content on marketing your next event, check out 6 Strategies for Boosting Your Event Ticket Sales.